Google has an overwhelming reach to the world’s population. This has helped the Search Engine titan amass heaps of data that has helped it understand a person’s internet habits very closely. This is probably the biggest reason why brands pick Google tools over others when it comes to improving or boosting their brand’s content for SEO and marketing. Here are 10 tools from Google that can help your brand too:
Google My Business
Get yourself listed on Google so that you can put your business on the map. Like we said, Google is the biggest search engine. More than half the population who go online use Google for all their search. Once you list your brand on Google My Business, you stand a chance of featuring on the local search results for the products or services you provide. It is free and easy. So the local search results are not based on paid ads all you need is a My Business listing to make sure your brand is more visible to your targeted audience.
Google Maps is not just about getting yourself listed through My Business. Companies with multiple locations can turn Google Maps into a powerful tool increasing customer engagement and interaction through it. It is absolutely great when you need to point out the different locations from which your company operates. A number of real estate companies utilize Google Maps to point out multiple listings to their users. For a tool that is free and requires very less effort, using Google Maps to boost your brand is definitely worth a try.
Google+ Business Pages
Local businesses will find Google+ Business Pages to be very helpful in creating a positive impression in the minds of their potential customers because the My Business listing includes a link to the Google+ Business page. Take some time out to keep your page updated because some of your customers may decide to proceed to your website based on this page. Given its huge footprint, even larger businesses find it important to have an active Google+ Business page, even if it may not be updated frequently.
Think with Google
Don’t you think that the insights and inspirations rounded up by Google will be worth reading? After all this is the Search engine that so many people and brands depend on. Sign up for Google’s newsletter to learn about new marketing strategies, research and techniques that you may be unaware of. You can also get an insight into the latest customer trends and know more about new tools that can help your brand marketing strategies more effectively.
Google Webmaster Tools
When it comes to SEO, Google is difficult to please, or maybe that is what we think. With Google’s Webmaster Tools you will be able to find out how well your website is doing when it comes to making itself visible in the search results. Know it directly from the horse’s mouth so that you can analyse your current search traffic and make necessary changes by understanding how your targeted audience tries to find you. Set up a webmaster tools accounts and use the tools to improve the content of your website optimizing it for the search engine.
Pay Per Click (PPC)is a commonly used term in the world of brand marketing and Google very own PPC product is AdWords. If you are looking for a way to use organic methods to show higher up in the search results, then try Google AdWords. A PPC campaign requires you to target specific keywords related to your business. Every time a person searches for those keywords, your brand will show up on the top of the search results or on the right side of the page. You pay every time a person clicks on your ad to reach your website. The amount you pay for a keyword depends on how commonly the keyword is used.
An in-depth analysis of the way your customers use your website can be of great assistance to brands, and this is what Google Analytics is all about. It helps brands understand the effectiveness of the many resources through which the visitors are reaching the website. If you are running an AdWords campaign, you can find out how many visitors were led to your website through the campaign. It helps you understand if the campaign was worthy enough or not.
Google AdWords Keyword Planner for SEO
Your website must have rich content to attract targeted customers and increase your chances of a conversion. But in addition to keeping your content attractive, you must also make sure that it is optimized for the search engines. While this tool has been created by Google to assist you with planning a successful AdWords campaign, you can also use it to look for keyword ideas that can boost your SEO efforts for the website.
Keywords tend to change over a period of time. And if you want to stay competitive as a brand, you would definitely want to know what the trend of a keyword has been. Check the keywords you are using or the ones that you plan to use on Google Trends and evaluate the popularity of that keyword. Compare other keywords to find out which one will be most suitable for your website based on the region and languages of your website.
How often have you thought of this Google product that has over 1 billion users as a powerful tool to boost your brand’s presence? Create a YouTube business channel to promote your business and find a huge audience among the many YouTube users. You can add calls to action on your video and get a notable amount of traffic based on the level of customer engagement you have through the video.
The humongous reach of Google makes it hard to ignore. Businesses of all sizes use Google’s tools to a certain extent. In addition to these 10 there are other noteworthy tools like Google Drive, Google Calendar and Google Alerts that can help businesses grow more successful in their attempts of promoting or improving their brand online.