Many successful webmasters must understand the importance of SEO, which is directly related to the destiny of their website. As well, as one of the components of SEO, on-page SEO is important, not only for higher rankings, but also for those great internet marketing campaigns.
We have already introduced some information in previous SEO practice posts. To make our readers understand how important the on-page SEO is, we are glad to introduce some terms at first.
About SEO, On-Page SEO & Off-Page SEO
It is a term to describe the processes of optimizing a site for existing search engines. SEO can not only help the site get more quality visitors, but also increase the site’s credibility and expand the band awareness. SEO can tell search engines about the website’s information and more details, so that the search engines can include the site’s pages in the index and the search results. Generally, SEO includes on-page SEO and off-page SEO.
On-Page SEO & Off-Page SEO
The on-page SEO includes the settings applied to your website, so it is optimized for current search engines. Differently, the off-page SEO is the term describing the activities and techniques used outside the webpage’s boundaries.
Comparing on-page SEO and off-page SEO, we can hardly tell which one is more important, while on-page SEO indeed go first before off-page SEO. In below, we are going to introduce you 5 efficient on-page SEO techniques, helping you get higher rankings.
5 On-Page SEO techniques to Get Higher Rankings
Of course, there are far more than 5 on-page techniques on the Internet, but here these 5 techniques are the most common and absolute settings you need to apply on the website at present.
Content is always regarded as the most important thing for a website. We have ever heard about one thing: a website including brilliant content can work great with SEO or without SEO; if it including bad content, it even cannot survive with SEO or without SEO; if including pretty content, it can be better with SEO. According to this description, can you understand the importance of good or brilliant content? However, what is regarded as the good or even brilliant content?
The first feature is that the good content has to be original. You can create text, articles, videos, images, comments, presentations or others on your website, but never re-write or even copy others’. This is the first rule – Original!
The second is to publish your own content on your site first. If you publish your original content on other websites first, and then you post it on your own site, it is absolutely bad to your site. Readers will think that you are copying from other websites, so that your site and content will lose the credibility.
The next rule is to try to include the text to your content without text originally, especially to those videos, images, and etc. the text or description can make the videos and images become full.
Note that your content has to be useful! No one wants to read that content telling nothing! Therefore, remember not to post your content for the sake of publishing! If you do that, you’d better not to publish anything.
Do not publish scribble content. You must want to read well-prepared content on a website. Likewise, so do readers and so do search engines. Before you decide to publish your content, you have to make sure the content is well-researched! No matter what you are writing, you need to ensure your information or answers have been justified. Do you know that the longer articles or other kinds of content are proven to get the higher rankings than those short articles?
There is one thing we have to mention again — posting frequency. This is related to 2 important things: one is to keep fresh content published on your site; the other is to set up and stick to a suitable publishing strategy.
#2: Page titles, description & formatting
Do you know what components that search engines check on your pages? They are page titles, pages’ description, major headings as well as images. By checking these parts on your pages, search engines can understand what these pages are talking about. After that, search engines will combine these parts with your domain authority, off-page SEO, competition and some others, to place these pages in the index.
For page title, it is an obbligato part to each page. A specific title can help readers and search engines both understand the topic or theme of the page. The page with a title “On Page SEO Tips” is absolutely better than the page with a title “index.html”.
About description, searchers will check them in the page of search engine results. Therefore, you have to make it descriptive, at most 150 characters as well as unique to each page. You have to understand that pages’ description is a good place to advertise your pages. Good description also can convince searchers to click and visit the linked site from the description.
For formatting, every page should be properly formatted. It is just like a report that includes a heading and sub-headings. Readers can easily find out the important parts that can be stressed with the underline, bold, or italics.
Every page need to be well-designed, so do not simply throw your text on your pages, but you have to ensure that your content is easy to read.
#3: URL Structure
For on-page SEO, URL structure is very important. When we are discussing URL structure, we usually talk about 4 parts about it:
Permanent links are the first part we are going to talk about. They are the URL of every page. Technically, the good URLs should come with two rules: never be more than 255 characters; use hyphen to separate each part.
The second part is about categories. Placing your pages in categories can help search engines and visitors quickly find the pages they want and need. It is like your bedroom with a lot of mess versus your bedroom with everything in order, which one can make you get want you want quicker?
Here is a mistake that many webmasters always make! Remember that your website can set up sub-categories, but never make them go over your first level! For example:
Web Hosting > WordPress Hosting but not Web Hosting > WordPress Hosting > Cheap Web Hosting
The third one is the breadcrumb that is important as well for your each page. Breadcrumb can lead every visitor to another linked pages, making visitors know deeper under your homepage.
The last one is about user sitemap. It should have a place in your major menu. User sitemap is a html file representing your website’s structure.
#4: Internal linking
The forth techniques is about internal linking, which is vital for your SEO. But why? In below, we will present the reasons:
Adding internal links on your pages, can make your website drive more traffic, because when a visitor is following the link of your page founded by a search engine, they can at first arrive at that page. However, if you did not add other links to your other pages in that text, that visitor will leave soon. In contrast, if you do that, the visitor can go further deep in your site! And more than that, these internal links about your pages can also make search engines know more about your site.
Additionally, more internal links can make search engines understands which one is most important on your site. As we all know, each site has its own homepage that is the most important page to a site. Generally, the homepage can include more internal links than other pages.
What is good internal link? If you can do by following these 4 rules, you can make the best!
- Do not use the keywords for internal links only!
- Only add useful internal links for readers!
- Do not overdo it; each page can include at most 8 internal links!
- (When applicable) “Related posts” can be used for the internal links in the end of your post.
#5: Speed & authorship
Maybe, we have mentioned that Google has been investing a lot of money on speeding up the web. And the company has officially added the speed of website as an important factor when considering the rankings. As for you, you have no choice but take it into account and make your site loads as fast as possible!
Google now is preparing for new search and trying to rank higher web pages that are written by those person who have the authority on particular subjects. You can establish the authority in the means of correlating you published content with your own Google+ profile. After that, you can wait for higher rankings, depending on the number of followers and followings.
Even though Google authorship is now at the early stage, it is gaining ground very fast. Therefore, you should create you Google+ profile that need to be bound with your original content.
SEO is quite important for a website’s online success. No matter on-page SEO and off-page SEO, you can try your best to make the best SEO practice via them. However, to some degree, the on-page SEO is relatively more important than off-page techniques. Following out on-page SEO techniques in this post, you can quickly get started on the road of SEO, boosting your ranking soon!
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