SEO is to make the website more visible in search engine results, and it is very simple, especially for newbies. They have to learn a lot about it. They can hardly to distinguish which things are important that should be done at first and which things are less important that can be done later.
As a matter of fact, there are numerous WordPress SEO tips on the web, and you clearly know that you need to drive more traffic for your site, however, you don’t know the differences between those SEO principles and which tips are the best for your WordPress site. Here the post will focus on effective WordPress SEO approaches that you should know.
SEO WordPress Theme
Why do we recommend this at first? As for you, if you do not know to choose a SEO-friendly WordPress theme, it is not likely to improve your rankings. We would like to introduce you how to choose one SEO-friendly theme for your WordPress site. You should understand that good WordPress themes should feature something as following:
First, the WordPress theme should be mobile friendly. With the pervasiveness of mobile terminal, to have a mobile friendly site is very important, so does your WordPress theme. Why? Since in 2013, Google has introduces that mobile friendliness would be regarded as one of the ranking signals, meaning that if your WordPress site is not mobile friendly, then you would miss about 50% potential traffic navigating the web on the mobile terminal.
Second, the WordPress theme includes build-in support for schema. The schema is included in Google rankings algorithm, but it’s something helping your WordPress SEO efforts. In brief, schema is a way to present your website data to the search engines with certain tags in the html code. As for Google, it will use the information from schema when Google show knowledge graph entries and rich snippets in the search results.
Therefore, if your WordPress theme does not include it, you will need a developer for these changes, or to make use of a 3rd plugin. It still works, but you can get better if your WordPress theme supports this feature.
Third, the WordPress theme is ideal for developers. A good website must be innovative and keep changing. The change is referred to code changes. That’s why we think the theme should be developer friendly.
Forth, the WordPress theme should load fast. No one hates fast loading websites! If youtt WordPress site can load fast without delays, Google will reward it a small rankings boost so that web users may be more likely to revisit and interact your website. To speed up WordPress websites, there are a lot of techniques, while if your WordPress theme id not designed based on speed, you may need do more tough steps to realize it.
So, when you choose a theme, you need to make a balance between functionality and speed. It means you need give up some elements such as image sliders, custom animations, background videos, and many others, which can make your theme or website slow.
Fifth, the WordPress theme should have premium on-page SEO. To choose a good WordPress theme, the first concern that you should know is to make sense that whether the theme is compatible with the primary on-page SEO ideas including: one H1 tag on every single page, the images with proper ALT tags for output, and other more.
To see more details, you can check out our SEO WordPress Themes.
SEO Friendly Web Hosting
After choosing proper WordPress theme ideal for SEO, the next is to choose a web hosting ideal for SEO. Don’t look down the influence of a web hosting provider, we have talked about this issue in our SEO Web Hosting. To read it carefully, you can understand how it affects your SEO indirectly. If you really take serious about your Word Press site, you’d better choose a VPS hosting, which can offer you enough resources for better security and growing.
Security of WordPress
Here maybe you have a question that how the security of WordPress is related to your SEO. As we all know, a website that does not have powerful protection is easy to get hacked and added on malicious codes. Once your users visit or download information, that malicious code can lead to bad websites. In the end, your own website is the one that users want to blame. Bad reputation will lower the rankings of your website!
The post of Protect WordPress includes specific information you should learn.
Technical SEO Practices
The former 3 things are those factors indirectly affecting SEO, and not we are going to move to some direct factors impacting your traffic and rankings. The first one we want to talk is about technical SEO which is used to show the settings you need configure to improve your’ website’s the indexing. It is also for you to make sure that there is no search engine bots accessing your content.
For the best practices, there is a list of things that you should check:
- Can the search engines get access to your site/ Does your robots.txt block them?
- Did you optimize and XML Sitemap or submit it to Bing and Google?
- Have you ever set preferred domain name in WordPress or Google Search Console?
- Will you offer your users a HTML sitemap?
- Do you properly configure the custom 404 page?
- Do you correctly use 301 or 302 redirects?
- Can your site deal with the both http://www and http:// requests?
- Do you make full use of structured data or schemas?
- Do you check your links regularly?
- Do you check the errors in Google Search Console regularly?
- Did you correctly set canonical URLs for all your pages?
- Is your site mobile friendly?
- Do you set the enabled breadcrumb menu with proper tags?
- Are your multiple languages of your website defined correctly in Google Search Console and your code?
- Do you have SSL?
- Does your site load fast?
After you accomplish technical stuff, now you can focus on on-page SEO, which is to finish with your post or pages. In below, we can introduce something helping you do it better.
The first thing is about title. Why do we list title in the first place? A page’s title is the strong signal that you send the post to your visitors as well as search engines. It can describe what you introduce for them in under 60 words.
A good title is not the stuff of keywords, but to make your users or search engines job easier. Here is a screenshot from Google AdSense shows how to produce a wonderful page title as following:
The second thing is description. It refers to your pages’ meta descriptions that Google may select to appear in search results. Therefore, you should try your best to make it more interesting and descriptive, encouraging users to visit your site.
The third thing is about H1 tags. We have talked H1 tags in WordPress theme, and it depends on the configuration of your WordPress theme. There is only one thing you need do, which is to makes sure one H1 tag on one page. Do you know the H1 is as important as your page title and it is more like a variation of the page title?
The forth is about internal links. They are the links to your other pages on your site. Internal inks can lead to more information about one defined topic. Meanwhile they can help search engine crawlers discover more pages on your site.
Note: when you add internal links, you can utilize the keywords in anchor text, but do not overdo it. Besides, you need to ensure internal links be short.
The last thing is about outgoing links. In contrast, the outgoing links the links in your content but lead to other websites. Google takes them into consideration for a page’s rankings. The issues related to links are for links is manipulated. Webmasters usually attempt to drive more traffic and improve rankings, by asking other webmasters for free links or paid links.
However, if Google thinks that your outgoing links are deals, it will penalize your site. As a result, your Google trust and website rankings will drop. To avoid it, you need to link out when your users can benefit from them.
Create Content Matching Your User’s Intent
Content should belong to on-page SEO, but it is very important so we plan to introduce it separately.
Things will change, so does content marketing. At present, it is not about keywords any more, but about understanding your users’ intent. The successful example is Google, which is quite good at understanding user’s intent via Tank Brain. It is why it can make and keep users feel happy and why its reputation is so high.
Here we are glad to help you create good content you need for SEO. The new good SEO copywriting should go the following steps:
- Research the keywords you get in Google research and find those about your niche.
- Examine each candidate keywords carefully and try to understand the users’ intent.
- Based on user intent, you create detailed, SEO friendly and insightful content.
- Rinse & repeat.
Off-page SEO is the final practice to optimize your WordPress site. It is to give more reasons for search engines to trust your site more.
As we all know, to build link is the most common off-page SEO method now. For newbies, this practice is some difficult to understand or implement. To understand link building, you need know the following things at first:
- Never buy links or participating link exchanges
- Never accept spam links in article directories or comments.
- Reject bad websites’ or blogs’ links
- Bad links can actually hurt your rankings and make your site in trouble
- The most valuable links are natural links.
To obtain good links you should post good content, and then push your wonderful content to the people who can link to it. In the process, social media is a good way. Besides, you can develop connections with other popular bloggers in your field, and remember you need make them update your new content published. Or, you can directly publish your superb content on other reputable site, namely gest posting.
Although WordPress SEO is a long-term and a little complex process for newbies, you need be patient and careful to learn with practicing. This guide can help out from troubles, so read the methods one by one and practice it one by one.
If you need more guides, you can check out Here.