If you’re relatively new to SEO marketing, you’ve probably heard of the term “SEO content”.
As a beginner in the SEO content field, you may have many questions about it, like what exactly is SEO content, how many types it comes with, and how to develop an effective SEO content strategy. This article strives to bring with clear answers to these questions and help beginners create a solid foundation to support all other SEO efforts.
What is SEO content?
For most people, SEO and content marketing are two totally separated things thus they have no idea about how they can fit together as a whole to improve their website’s rankings in search engine results pages or SERPs.
SEO content for these people are usually viewed in this way:
But here’s the right way to view them:
Yes, they go together, overlap, cohere, and blend!
It’s understood that you have a bit of confusion over how SEO and content marketing work together since they are distinguished from one another in some critical areas. The most significant differences between the two are:
- SEO is narrower and more technical;
- Content marketing is broader and more holistic.
Even though SEO and content marketing are elementally contrast to each other, you still can’t separate them entirely.
To some extent, SEO makes demands, while content marketing fulfills the demands. Everything SEO demands for, including content, keywords, linkbacks, onsite technical optimization, and consistent output, content marketing can complement it via generating content, making use of keywords, introducing linkbacks, requiring for great UX & consistent, etc.
How many types of SEO content?
Having been years in the field and completely analyzed hundreds of search engine result pages in the past months, we are glad to tell beginners that the following content types are working best for SEO.
Video content — It is the trend that videos has been getting bigger and bigger within Google SERPs nowadays, and which is expected to dominate in the future. Video content can not only bring with links but also increase click-throughs from SERPs.
Infographics — This is one of the most efficient ways to get links in a short period. But doing a successful infographic is not easy, you need to ensure it has been produced following the principles like answering a question or solving someone’s problem, on the basis of real data that can be backed up, making it easier to digest data or facts than than write content, and showing users updated things and ideas.
Interactive content — If there is one way genuinely useful to attract people to you website, it should be the interactive content. If it goes ahead, you are even possible to have these people converted into buyers as long as the integration and calls to action are offered in the right way.
Q&A content — This type of SEO content is especially ideal for business owners who are tight on budget but looking to getting good long tail traffic. As with the trend that Google is moving towards becoming a better place to get direct answers to questions, and users are likely to search via making use of a question instead of a keyword, you can grab the opportunity to be an authority in your field if you have positioned yourself as a site where you offer direct answers.
User generated content — When it comes to user generated content, many people would think of customer reviews. However, the realm of this SEO content type could be more scaled up. Getting people who have a blog, Twitter, or Facebook account to share your images or video by sending them the appropriate calls to action is also a form of user generated content.
Guest blogging – It’s very common to obtain links for clients via guest blogging. But few people have ever tried to invite guest bloggers onto their blogs to write for them. If taking things a step further, you can motivate your guest bloggers by rewarding one who is getting the most traffic, most links or social shares with random prize.
Things to consider when developing an SEO content strategy
If you have been running a website with some good ideas, but don’t know how to make your content rank highly in search engines, it is advised to buckle down a more powerful SEO content strategy for the web. Here are some simple yet useful tips to keep in mind.
First and foremost, define you goals as a website or business. Your SEO content strategy is a guiding light when questions like “Am I looking to drive sales through the website?” or “Do I plan to monetize my site via ads therefore just demanding for increased traffic and returned readership?” arise. Only when you have a clear vision of your goal can you know exactly what type of content to focus on.
Secondly, define your audience. In order to figure out who you’re talking to or who you want to be talking to, you need the help of detailed surveys or some analytics software. When you know the demographic information of you audience, what sites they frequent, which channel do they use to communicate, and more, you are able to develop a complete SEO content strategy.
Thirdly, publish quality, compelling, and relevant content. Once you have determined your target clients, you can get started in creating relevant content to draw their attention to your site and boost your site rankings with popular search engines. Along with writing quality and attractive articles, creating an editorial calendar is also important. This can prevent you from scrambling to come up with a topic for new content at the last minute.
Last but not least, regularly analyze your SEO content. Taking an in-depth look at what you’ve already created plays an significant role to build an effective strategy. On the one side, you can study your successes and focus more time and effort on the content types that really resonate. On the other side, going back in and re-optimizing a certain article for the new keyword can significantly increase the website traffic.
SEO and content marketing are two different concepts, but when they work together, they can generate enormous power and help you rank top in SERPs. If you have any other questions about creating and optimizing content for SEO, please let us know in the comments.