Shopify is an all-in-one e-commerce solution enabling you to build and manage a professional online store to grow your e-commerce business without much hassle. Here is a step-by-step guide on how to get started on Shopify as well as tips of driving buyers to your shop and making them buy your products instead of your competitors.
Step1: Sign up with Shopify
In order to launch a Shopify store, you are required to sign up for an account in advance. There is no need to make a commitment immediately since you can have access to a 14-day free trial to test the e-commerce platform first. Don’t worry, no credit card is required at this stage.
Visit Shopify.com and enter the detailed information. Thereafter, click the button “Create your store now”.
Then, you’ll be asked to offer more details, like your name, street address, country and phone number. Only when you finish this step can you gain entry to your store.
Step2: Add your products
Theoretically, you can sell everything on Shopify, from digital products and services to physical goods. Before starting adding products to Shopify, it is advisable to conduct an in-depth market research on whether the e-commerce platform is the most suitable solution to sell your products.
In general, uploading and managing your products on Shopify is quite easy. Navigate to your admin panel, click Products and Add your products successively. The next step is entering and updating the product details. When you’re happy with the product information that you’ve entered, you can click Save to finish this part.
You may have found that there’s a lot of information on product’s details page. Don’t be impatient and enter something hasty. The details you provide change the way the product displays to customers, making it easier for you to organize your products, and help customers find the product. Most details required are easy to understand and to navigate perfectly, we highlight several sections, whose importance tend to be underestimated by you.
- Barcode—The barcode you enter needs to be a new or existing GTIN, ISBN, UPC, etc. If you don’t have a GTIN alike barcode for your product, you can request it from the manufacturer.
- Search engine listing preview—Add a page title and meta description to improve your site appearance in search results. You can also edit the web address to make it match your product title as well.
- Visibility—Make a product visible to or hide it from a sales channel by changing its visibility settings. This is significantly helpful when you have seasonal products that you want to display for only part of the year.
- Tags—Add some searchable keywords associated with your products so that customers can help your product through your online store search.
Step3: Design your store
Shopify makes it quick and easy to have a creative and good-looking online storefront. Shopify Theme Store includes 10 self-designed free themes and 49 paid themes made by 3rd party designers.
Usually, you can narrow down your search by filtering them by collections and industry. All themes listed on the Shopify Theme Store come with a demo that enables you to get a sense of the customer experience on a store with that theme. If you have a theme selected, you can customize it to better fit your branding. Either changing built-in settings for a theme by accessing the Customize theme page or editing the theme code to make changes by accessing the Edit HTML/CSS page are both acceptable at Shopify.
Also worth mentioning is that Shopify is mobile friendly that allows you to manage your store from your iPhone or Android with Shopify app. No matter you want create products, manage inventory or fulfill orders, you can do it right from your mobile device.
Step4: Set up your domain name
A memorable domain name improves your business credibility and makes it easier for customers to remember you and find your business later. It also helps you rank higher in the search engine results for similar keywords.
There are two ways available to have a unique domain name. One is purchasing it from Shopify, then configuration and setup are completely automated. The other is registering it with a 3rd party such as NameCheap or GoDaddy, then you’ll have to redirect the DNS records yourself.
Step5: Set up shipping, taxes and payments
While Shopify takes care of many aspects for you, like SEO and site security, you are still required to deal with some important details. Amongst properly adding shipping costs as well as tax rates should prior to your list.
It’s possible to lose out on some sales if you sets too narrow shipping rates or you fail to offer enough options. Shopify automatically calculates a shipping rate for your customers on the basis of the rules that you define in the Shipping page of the admin.
Typically, merchants will be asked to report and remit certain taxes to the government after charging taxes on their sales. Shopify will automatically handle major country and state tax rates based on your location. You can change the way taxes are calculated on your store by going to the Taxes page, where you can also view you tax report as well.
Other more, you can manage all your store’s payment methods in the Payments area of Shopify. In addition to credit cards, you can enable a variety of payment methods including PayPal, Apple Pay, Amazon Pay and BitCoin. Other payment settings like activating an alternative payment method or a manual payment method, and changing your payment authorization settings can also be completed from your Payments page.
Step6: Start selling on Shopify
When you finish setting your Shopify store live, it’s time to start selling and making money now.
That is all there to selling on Shopify. It is possible in theory that you can create a beautifully-designed online store with full functions and in less than an hour, even if you’re not a web expert. Strictly following the above steps, you can save much more time to focus on marketing your product or service, without worrying about site maintenance.