After getting your Magentowebsite up and running, you might be feeling distressed about how to optimize it for search engines so as to boost your revenue. And you should be also aware that doing SEO for a Magento website is not just about having a beautifully designed online presence, but also about keeping the business alive. In other words, you need to attract new customers and make them remain active for a long period of time and be willing to purchase from your online store again and again. After all, organic search accounts for 50% of the total potential online traffic and generates nearly 40%of the total revenue.
Now, follow the below Best SEO Practices for Magento Product Pages to reach the coveted top three rankings in search engine results and see a significant increase in high-quality page visitors. And before it, don’t forget to choose a reliable Magento hosting for your site.
Before you do anything to your Magento website, you need to make clear what SEO problems are impacting your site’s rankings. It’s necessary to pay more attention to the product pages, but don’t forget auditing other pages at the same time. Actually, you don’t have to do the job by yourself thanks to many powerful online SEO audit tools like Seomator and Moz that are responsible for crawling your links, CSS, apps, images, and script to help you discover the errors, redirects, duplicate content, missing tags, and more.
Choosing keywords should have nothing to do with guesswork. Highly relevant keywords, particularly long-tail keywords usually can contribute to high-quality traffic, whereas wrong keywords will result in non-targeted users to your website and few sales. So, keep an eye on the relevancy, search volume as well as ranking difficulty of the keyword when doing the decision.
Do a research on the keywords your competitors are using in their SEO strategies, what paid marketing techniques they are incorporating into their strategies, how they are making use of social media, and who are providing them with quality inbound links. Also, if you find your competitors’ eCommerce sites are utilizing a superior architecture, you can borrow their ideas to organize your Magento website’s navigation.
Create Unique Product Descriptions
Online retailers like using manufacturers’ product descriptions directly without doing any modification. However, this is not advisable because it is very easy to be regarded as duplicate content by search engines particularly Google. The end result is, your Magento website gets penalized and will be unlikely to be indexed by Google. Product descriptions give you a great opportunity to stand out from competition and entice potential customers to buy your products. It’s worthwhile spending more time and energy on creating unique, creative product descriptions.
Use Long-Tail Keywords
Long-tail keywords refer to longer, specific keywords phrases, which are frequently used by visitors when they have a clear goal for the product to buy. Additionally, as with the development and popularity of voice search, long-tail keywords become more common nowadays. Given that, a product page optimized for specific long-tail keywords comes with the higher possibility of attracting potential customers and converting them ultimately.
Integrate Social Media
If there is a quickest and easiest way to increase your brand awareness, it must be leveraging the power of social media. With a social media integration into your product pages, you can encourage your customers to share your products with their friends and followers. The most popular social networking sites currently on the web are Facebook, Instagram, Twitter, Pinterest, and Google+. You just need to add automatic share buttons with social login option to your Magento website, you can offer potential customers a convenient way to sign in and make a purchase.
Optimize Page Load Times
It is estimated that 40% of visitors will choose to leave a website when they find the page fails to fully load in 3 seconds. Page loading times is really a huge factor to success of your Magento website. Fortunately, there are some methods you can take advantage of to optimize your site’s speed, for instance, migrating to a reliable web hosting provider, upgrading to Magento 2 and keeping all extensions updated, making sure your system core offer a good amount of storage for your website, merging your JS and CSS files to reduce loading times and make an appealing frontend look, utilizing Magento Caching features, and much more.
Implement Metadata & Alt Tags
Metadata is a key SEO element, which typically contains two components: the meta title and the meta description. An optimized meta title should come with a length of 50-60 characters, including keywords that add the right value and relevance to the brand. And to optimize your Magento meta description, you should make sure it contains your target keywords so that potential customers will know your page holds the answer to their search query.
Meanwhile, alt tags are helpful for those who cannot see the product image. Instead of merely for SEO purposes, including alt text ensures every element on your Magento website is fully accessible by all people. In this way, Google can also better determine the topic of the text, and drive more traffic through to your product pages.
Use Search-Friendly URLs
Making sure all URLs on your Magento website are optimized for the main keyword on the page plays an important role to help search engines quickly index your website. And like any other eCommerce site, your Magento website should include category, sub-category and product page, all are created with intuitive navigation to tell visitors where to find a product; namely, be search friendly.
Don’t know what is a search-friendly URL format? Look at this:
- Category Page: yourdomainname/category/
- Sub-category Page: yourdomainname/category/sub-category/
- Product Page: yourdomainname/category/sub-category/product-name/
Make Your Website Mobile-Friendly
With the rapidly growing popularity of shopping online using mobile devices, making sure your Magento website is mobile friendly is urgent and important. It includes your product images, menu navigation, search buttons and URLs. If your Magento website hasn’t added mobile support yet, you are or will be experiencing serious traffic loss. And to optimize your Magento website for mobile could be very easy and involve simple steps:
- Design your website with a smooth, responsive template
- Use shorter metadata, URL and descriptions for your products
- Optimize every product image to accelerate loading times while remaining high quality
- Adjust button sizes to fingers