SEO

The Internet spans an extensive worldwide web with millions of websites, and in this sea of websites, you never know what your single website’s position is. There is a rat race for ranking in the search engines such as Google, Bing, Yahoo, etc. Hence, it is imperative to not only create flawless and interesting contents but also keep your website ...

Facebook has been grown up to a crucial source of web traffic on the internet, aside from Google. So, if you’re a business owner who is looking for ways to improve awareness and get business recognized in your local market, Facebook can’t miss from your marketing strategy. However, having a business Facebook page is just the same as the free ...

When it comes to optimizing the search engine marketing skills, many of us are aware of the terms like CPC or PPC. By CPC (Cost Per Click), it is referred to as the actual price paid by the online business organizations for each click supported by their pay-per-click (PPC) marketing campaign. The cost per click advertising is gaining impetus in ...

PPC or pay per click advertising now has become essential for establishing successful online business. Not only is it important for small / new businesses but online well established businesses as well. There are several benefits of PPC advertising to small business. For completing a digital marketing campaign successfully, PPC is a necessary element. Many small and startup businesses generally ...

If you have not been living under a rock so far, you obviously must have heard about SEO and SMO. The first term stands for Search Engine Optimization while SMO Meaning is Social Media Optimization. Both these factors are very important when you want to increase the traffic to a website. The most important question that arises here is what ...

With the recent trend of the social media marketing, we all must have heard of the term “search engine marketing”. Ever wondered what exactly is search engine marketing techniques and what is its importance from the business point of view? The search engine marketing works on the principle of the search engine optimization (SEO) which is based on the concept ...

In the regular short tail vs long tail keywords showdowns, sometimes, the former is the winner and at other times the latter. These two types of keywords are different in the sense that short tail keywords have fewer words like ‘water rafting’ while long tail keywords usually have four or more words and are more specific like ‘white water rafting ...

APM (Application Performance Management) can be regarded as the most effective tool to enhance the overall performance of any business organization. The significant Google APM role is to identify the performance issues with any online business organization and to resolve these issues to enhance the overall performance of the business. With the use of the APM, the website owners can ...

One of the major ways to make money from your blog or through the Internet is through adverts. There are also advert companies that get adverts from other companies and then pay you for displaying those adverts on your blog or website. Even though there are some that pay per view, those that pay per click are more and the ...

Last August, Google launched an announcement of giving a ranking boost to secure HTTPS/SSL sites so as to keep everyone safe on the web. For most website owners, it is not a tough thing to understand and complete. But as a normal netizen, you may wonder what’s the difference between HTTP and HTTPS, how to make the switch, and if switching ...