If you have been a part of the SEO community for a while now then you may already have come across the question about the difference between Panda and Penguin before. Google changes its algorithms very frequently to ensure that the results shown by the search engine are more accurate and are ranked according to their importance. Google Panda and Penguin are two significant algorithmic updates that brought some pivotal changes to the search engine’s algorithms. While Panda was introduced in February 2011, the first Google Penguin update came in April 2012. Here is a list of differences of the two updates:
Google’s objective in introducing Panda was to ensure that high-quality sites get a better ranking while the low-quality websites are targeted by the update by reducing their ranking. Also known as farmer update, Panda aimed at hitting the content farms where publishers used to provide the same content to numerous content farms. While it meant that they could get extra links, the downside was that it increased the rankings of websites that were often considered low-quality.
This 2012 update was aimed at websites that side-lined Google’s Webmaster guidelines and indulged in black hat SEO techniques. Also known as over-optimization penalty, the update earned this name because it targeted websites that overstuffed keywords in their pages to increase web traffic. Needless to say, the objective of Penguin is also to bring high quality websites on higher ranking.
How Does It Affect the Website?
To put a stop to the SEO culture that resulted in low-quality websites, Panda put a site-wide penalty of websites where a majority of the web pages of the site were found to have thin content. The objective of the update also included the need to stop websites from re-publishing content from other websites and ranking on top of the website which had original content.
Unlike Panda, Penguin affects a part of the website only and not the entire website, unless all the pages on your website are overstuffed with keywords. This means that the damage caused by Penguin will be limited to the pages where you do not adhere to the right SEO techniques. Amidst the chaos caused among website and blog owners, Google’s reprieve for those who were hit by the Penguin update was the introduction of the disavow links tool.
How to Recover From the Update
The update requires website owners and bloggers to diligently spend time repairing their website which includes doing away with low-quality pages, ensuring that you do not have any duplicated content on your website, improving the content and the keywords on the website keeping Google’s guidelines.
- Enhance the quality of your content to provide your visitors with useful content that is relevant to your website.
- Improve the readability and visibility of your content by designing it in a way that it looks clutter free.
- Don’t sit over broken links. Apparently, your visitors and Google share a mutual feeling of frustration when they come across links that just end in a 404 error. Bring this to an end by using a good tool to ensure that your links lead to valid web pages.
- While ads help you earn, be careful with ad placements to make sure that you do not annoy Google with it. Cluttered websites do not do well when it comes to the Panda update. Clear up your website if you have too many ads making it difficult for your readers to concentrate on the actual content of the website.
You will not be able to see a change in your website rankings overnight. Google re-indexes the websites in regular intervals, but they may not happen as often as you want them to. This means that you may end up seeing lower traffic for a period of time before your attempts to recover from the Google Panda update actually begin to show.
Recovering from Penguin simple means putting a stop to all black hat SEO techniques. Websites should also refrain from too much link building, over-stuffing of keywords, and the usage of low-quality or irrelevant content.
- Websites that indulge in high standards of organic SEO and use high quality content on their website will be able to stay away from Penguin hitting them at all. On the other hand a website that is hit by Penguin must optimize the content to make your content relevant.
- Make sure your website is not promoting any malicious content.
- If you have been hit because of black-hat SEO techniques, then you may have realized that it is time now to change your website’s content and make it more organic and Google Penguin-friendly.
- Use social platforms like Google Plus to promote your website. Integrate your website with these social platforms to help you recover from low rankings.
- Keep away from duplicate content and plagiarism as much as you can. Penguin does not like websites that owe their content to other websites.
- Keep the loading time of your page to the minimum. Use various tools to help speed up the loading time of your pages.
Generally if you have suffered a hit or if you got a message from Webmaster that tells you about the use of unnatural links in your website, it is best that you use the Disavow Links Tool to make sure that you remove unwanted links from your website.
Now That You Know The Difference Between Panda and Penguin –Optimize Your Website For Both
I have come across quite a few readers who were aware of the damage caused by the updates, but they were not sure how to recover if they were targeted by any of the two updates. Knowing that Google may not re-index the websites very often, it is better to be safe than sorry. So make sure you use good quality content and adhere to Google Webmaster guidelines to make sure that the Search Engine is pleased by your website and gives it good rankings.