How to choose the right SSL certificate for your business website?

It is estimated that global cyber crime costs will reach $2 trillion by 2019, tripling the amount of $500 billion of 2015. Even the former President Obama urged both government employees and citizens to use two-factor authentication.

Google, among all the tech companies, is the most proactive to implement SSL certificates. The search engine giant announced by the end of January 2017 that Google Chrome would regard sites without HTTPS as non-secure. Seeing three reasons for securing a website with HTTPS and SSL, including Authentication, Data Integrity and Encryption, Google hopes to create a more secure internet.

However, many site owners, especially business website owners with much customer personal information and credit card details, might be in confusion since there is no one-size-fits-all SSL certificate to use.

So, which SSL should you choose? And why?

How Do SSL Certificates Work?

It was reported that about 47% American adults had their personal information stolen by hackers in 2014. And most events happened in large companies like Yahoo, Home Depot and Chase, as a result of data breaches.

Google as the biggest browser on the planet with over 60% market share, has greater responsibility to protect website owners as well as visitors’ information from hacking or stealing. The “non-secure” warning for site visitors is also seen as the final nail in HTTP coffin.

Human sophisticated cryptography encryption methods can be dated back to ancient Greece and Rome.

There are two keys integrated with one SSL certificate: the private key and the public key. The public key is designed to encrypt or lock a connection, while the private key to decrypt or unlock it. Take the SSL certificate as an extra layer of privacy between your data and the rest of the world. Only when a hacker has both randomly-generated keys could he steal your messages.

In a nutshell, SSL certificates have been one of best methods to keep data secure. As a business website owner, you may need to secure some sensitive information, such as usernames, passwords, credit card numbers, and email addresses. Using an SSL Certificate can not only help encrypt information sent from a browser to a server, but also tell your visitors that your website is trusted.

Which Type of SSL Certificates To Choose?

Like the below picture showing that all SSL certificates provide session security and encrypt any information submitted through your business website, but different type of SSL certificates come with different level of identity information and display differently in browsers. From lowest to highest, there are three main trust levels for SSL certificates: DV (Domain Validated ), OV (Organization Validated) and OV (Extended Validated).

Domain Validation (DV) SSL CertificatesThe CA issues the certificate only needs to verify that the recipient is the owner of the domain that is going to be covered. Just in a few minutes, the whole verification process can be completed. Therefore DV SSL certificates are also known as the quickest and easiest way to secure a domain. As well, this is the most affordable SSL certificate type, some DV SSL certificates are offered for free like Let’s Encrypt.

Organization Validation (OV) SSL Certificates—The CA requires a business to complete a light vetting process before issuing an OV SSL certificate. Typically, this type of SSL certificates take 1-3 days to be issued. Offering more SSL and trust indications than basic DV SSL certificates while charging for less expensive price than EV SSL certificates, OV SSL certificates are a nice middle-ground option.

Extended Validation (EV) SSL Certificates—Only when a business is an official company registered with a government authority can it be issued an EV SSL certificate. The whole verification process will take between 3-5 days. EV SSL certificates meet the highest, most stringent requirements while lending the most credibility to the issued business website by displaying the business’ name in a green bar like this:

In addition to the above, there are other criteria to classify SSL certificates, like multi-domain and wildcard.

Why Use OV SSL Certificates and EV SSL Certificates for Your Business Website?

Undoubtedly, EV SSL certificate delivers the highest level of security. But at the same time, it is billed at the most expensive pricing. If you are running a small business website, you might not be willing to spend so much money on an SSL certificate. Given that, EV SSL certificate is most suitable for medium to large business websites, who can afford it and look forward to investing for long term profit by building good credibility as the most trusted business.

On the other side, if you have just started your online business and don’t have much budget for sensitive information encryption, but still want to make your customers assured about the safety of their sensitive information like PayPal, credit card or band account details, OV SSL certificate could be a good option to consider.

Which SSL Brands Are Most Trusted & Secure?

You may still be in confusion after understanding what type of SSL certificates to use for your business website. There are at least hundreds of certification authorities (CA) around the globe. Each CA is boasting about the most trusted and secure SSL certificates. So, which SSL brand should be your option?

Symantec is the largest CA worldwide and they have the most recognized symbol of trust across the web—the Norton Trust Seal. Symantec, the name itself has added the most value of any CA in the industry. All Symantec SSL certificates are Organization Validated or Extended Validated. Also worth mentioning is that the pricing of Symantec SSL certificates on average is the highest in the industry.

If you need more affordable OV and EV SSL certificate solutions, there are other trusted and secure CAs to consider, like GeoTrust, Comodo, DigiCert, and Thawte.

Instead of purchasing an SSL certificate directly from the CA, you are recommended to get one from a reliable SSL certificate reseller. Just as we know, The SSL Store, OpenSRS and Bisend are industry-leading provider of SSL Certificates. They resell different type of SSL certificates by partnering with world’s leading CAs.

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