Online Marketing

How to Use Google Analytics to Track Your SEO

how to use Google Analytics for SEO trackingIn order to help the newbie increase their website traffic, we have talked about SEO and basic SEO tips in our SEO Guide That New Bloggers Have to Know. After reading it, you may doubt whether our suggestions are useful. How can you know the SEO efforts you done are effective to increase traffic and improve search engine rankings?

In this post, we will tell you how to track your SEO by using Google Analytics tool. This tool will help you know where your traffic is from, what your visitors look at and even how long they stay in your certain page. Based on the report, you can adjust your SEO strategies and gain more traffic. Note that Google Analytics is for free for everybody though there are a number of SEO tracking tools.


Before using Google Analytics to track your SEO efforts, you have to make some preliminaries. The first step is to create your Google Analytics account, which requires the account name, website name, website URL, reporting time zone, etc. Then you will get a tracking ID. It is free to sign up.

The next step is to add web tracking. To use Google Analytics to track SEO based on your website, you need permit Google Analytics to collect your website data. 2 ways are for you to give the permission. The one is the utilization of Google Tag Manager. Via this tool, you will easily finish the configuration by adding Google Analytics tag to your container and publish it. The other way is to add the tracking code into your site. Going with way 2, you need to log in your Google Analytics account and click Admin button top right. Under the Property column, hit Tracking Info → Tracking Code. Then you will see your tracking code in a box. Copy the whole code and paste it into HTML of pages you desire Google Analytics to track.

how to track your SEO using Google Analytics

Track Your SEO using Google Analytics

Now log in your Google Analytics account and prove your SEO efforts as following:

Overall Traffic: find and click Reporting button at the top of the page. Then you will come to a new section, in the left of which you can choose Audience and then overview. To do that, you will see the whole session data of your website.

how to use Google Analytics to track your SEOOrganic Search Traffic: However, if you want to know where the traffic is from, following Acquisition → All Traffic→ Source/Medium. By that, you will see a table with a list of traffic sources, including search engines. Select one traffic source you interest in and click Plot Rows. Then you will check its traffic trend with a line graph. Or you can view its percentage accounting for the total traffic with a pie chart by hitting the pie chart icon in the right. The analysis can be based on days, weeks or months.

Page Traffic: by clicking Behavior → Site Content → All Pages in the Reporting section, you can check the top 10 most visited pages of your website. This list is based on page views within a given period, like a specified week. In the search bar, you can also enter the URL of a specified page you want to check the data. Note that the page views you check now are from all kinds of sources. Here by clicking Secondary dimensions → Acquisition → Medium, you will know page traffic from search engines. Also, you can check the data by the pie chart and line graph.

Visit Duration: go to Audience → Behavior → New Vs Returning to check how long do new visitors or returning visitors stay in your certain page.

Through above methods, you can know whether your SEO strategies have brought traffic for your website or improved your website search engine rankings. If do, perfect your SEO strategies. If not, go to change your SEO plans. Actually, Google Analytics have many other functions, which are beneficial to SEO tracking. Go to experience them and optimize your search engine rankings for free.