server location affect SEO
SEO

The Impact of IP Host Location on Your Site SEO

IP addresses play an important role in deciding the SEO status of your website in a significant manner. To add to the complexity and the confusion, the SEO optimization can either determine the success or the failure of any website. A good hosting might not be sufficient enough to boost the rankings of the website and in reaching the top of the Google page. On the other hand, a bad host can damage the mere chances of your website building any credit with Google, Bing, and various search engines.

Each website has an IP address of its own and it is important to understand how server location affect SEO of the website. The IP addresses of the websites are provided by the servers on which they are stored. If in any case, you would decide to move the website to any new server (which is also known as the hosting server), it would result in the change of the IP address of the website. This might be a major move and thus many website owners fear the same fearing that this change might have a great impact on the performance of the website. Indeed, this change might make you realize how server location affect SEO of the website.

But as a website owner, you could be relieved to hear that these changes might not cause drastic results or impacts to the overall performance of the website including the SEO. In fact, as per a research, it has been observed that the impact on the SEO after changing the IP address of the server host would only lead to minimal changes.

Let us make you understand how server location affect SEO through an example. LeadQual – a leading US-based marketing agency recently changed their website from a previous hosting service to a new host server as a result of which the IP address of the website also changed. The company was interested and excited to observe the change and how server location affect SEO of the website. Therefore, to observe the same, they monitored their rankings carefully for as many as six weeks after they had made the change in the host server and the IP address. When the final results of the study and the observations came out, they noticed no significant decline in the overall ranking during the monitoring period. On the other hand, LeadQual claimed that their ranking of the website improved greatly after implementing the change in the web host server and the IP address.

In addition to this US-based company, many expert has also expressed their positive claims in form of word-of-mouth in which they have proved claims that how server location affect SEO and how there is no change in the overall performance including the SEO after the web host server and IP addresses of the websites changed. In addition to this, the business owners only observed better and improved rankings during the period of the change and the makeover.

There are various factors which might be affected by the change in the web host server or the IP address of the website. Let us give you an insight into how server location affect SEO and the overall performance of the website:

Speed and Search Engines:

It is far easier and better to scale the quicker and responsive websites and this would also optimize the search rankings of the websites. If a particular web host server or the IP of the website is causing trouble with the speed and the overall ranking of the website, then you can consider changing the web host server or the IP address of the website to observe how server location affect SEO.

Several factors might slow down the website and its performance. For instance, the oversized photos and poorly designed HTML and CSS and the bad choice of the wrong web host server might lead to degraded quality and speed of the website. If your website is experiencing a lot of traffic and high-maintenance web design, then you might consider shifting from the shared web host servers to a different independent web host server or different IP address for your website. This might enhance the SEO and the overall performance of the website.

Accessibility:

Another major factor for the optimized performance of the website could be the ease of accessibility to the targeted customers. This would greatly depend on the speed of the websites and ease of reach of the website to the targeted users. Therefore, it is imperative to switch to a better web host server or IP address of the website such that the SEO and the overall performance of the website get enhanced. Various web hosting servers are equipped with webmaster platforms that can alert the website owners if the website would be facing any accessibility issues. In this way, the website owners can enhance the overall performance of the website by realizing how server location affect SEO and how the changes of the web hosting server or the IP address might affect the performance of the website.

There has been quite an issue and controversy over the use of the shared web hosting for the websites. The use of the shared web hosting servers can prove quite affordable to the website owners. Whereas, on the other hand, the shared web hosting services might also deliver poor speed and poor accessibility to the targeted customers. This affects the SEO and the overall performance of the website in addition to the ranking of the website. Therefore, many website owners consider the importance of how server location affect SEO and thus switch the web host server or the IP address of their websites to observe the changes in the performance of the website.

As per the experience of the various successful and leading websites, many website owners can consider switching to the different web host servers and the IP addresses of the websites to enhance the SEO and the overall performance of the website.

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