When you are trying to optimize for search engine or try to position your business in such a way that it is visible on your mind, you will be sure to hear words like keywords, short tail keywords and long tail keywords. Other questions like what is a keyword, what is a short tail keyword and what is a long tail keyword will quickly pop up on your mind as well. Here are some general information about keywords.
Meaning of keywords
What is a keyword? A keyword is a phrase that aptly covers what your business or an article you are writing, which is related to your business is all about. Keywords are also used in educative articles so that people who are looking for information about that phrase will be directed to the article or web page. The actual trick about keywords is thinking about what people will search for the most when they are looking for an information you have perfectly portrayed in your article. Thinking about what you will be typing on the search engine search box when looking for what you have just written about could give you a hint. It is majorly a phrase capturing the center ideas and other major ideas you have discussed within your article.
What is a short tail keyword? When it comes to the classification of keywords, the length of the keywords is usually used. There are short tailed keywords, which are very short phrases that capture the idea of an article or a page on your website. The short tail keyword will usually be a phrase with between 1 to 5 words. A lot of people usually use short tail keywords to search for information on search engine. If the short tail keyword is giving them problems observing what they are looking for, they could subsequently switch to long tail keywords. Once they notice the long tail keywords gives them better results, some of them stick to just searching for long tail keywords all the time.
What is a long tail keyword? A long tail keyword is a longer phrase, which could even become a phrase or complex sentence that is entered to search for a particular information. Usually long tail keywords are always more specific as properly capturing a long tail keyword will majorly bring only people who are very much interested in the information on that page, compared to short tail keywords where the individual could be looking for Advantages and disadvantages of the short tail keyword, while your page is discussing history. If a user should search for search engine optimization for instance, he might be looking for different aspects of it, as he might want a detailed definition, pros and cons of search engine optimization, benefits of search engine optimization, history of search engine optimization or the future of search engine optimization. What he is looking for might not be covered in most pages that will come up on the first and second page of the search engine. When they however search for the long tail keyword version, they will get more relevant results.
Short tail keyword vs long tail keyword for your website
Now that you know the meaning of keywords, what is a short tail keyword and what is a long tail keyword, you will be wondering which will be best for your website and articles you are working on, towards promoting your blog. Here are some factors that should help you decide.
For virtually every business type, most short tail keywords will already be extremely competitive. You can use keywords analytic tools or just type a keyword on Google search engine to see how much pages show up. By the time you are seeing millions of pages and some authority websites on the first pages, then you should be changing your mind about using such keywords, as you might not be able to get to the first 10 pages of the search result pages even in 5 years. In this case, you can try long tail keywords as you will have a better option of getting to the first page of the search engine, and getting traffic. If the short tail keyword for your niche is not very competitive on the other hand, then better for you, as short tail keywords will always bring more visitors to your site than long tail keywords, if you are able to rank very high on search engines.
Usually, long tail keywords usually bring more conversion rates than short tail keywords. This is due to the fact that long tail keywords are more specific and anybody searching for long tail keywords, needs that particular information. Conversion rates for short tail keywords will typically be around 40 percent or less, but it could be worth it, considering the fact that you will be getting huge traffic. Long tail keywords on the other hand, will usually record conversion rates of up to 70 percent, but you will have fewer visitors.
It is easier to look for areas to place short tail keywords compared to areas where you can place long tail keywords. This is due to the fact that it is generally advisable to place keywords naturally, as opposed to making it look as though you are forcing the keywords into the text. Short tail keywords will usually fit in naturally into any part of the article. Search engines in recent times have started to emphasize the quality of placement as opposed to frequency, to avoid keyword stuffing.
In most cases, you might also have the challenge of keywords not been in good English. For instance, a common keyword for your niche could be best hotel England. It will be very difficult to use such keyword in your text as there will be the need for an ‘in’ between the hotel and England to get best hotel in England. It is always better to make sure you do not compromise grammar for keywords when using short tail keywords or long tail keywords.