If you are an online business owner, then you must realize the importance of making a website which is optimized on the search engine to generate the desired results. Google tends to change and modify its algorithms and there is always some sort of update in the search engine optimization technique.
These days the online marketers have been doing everything they can get a hold on the free marketing channels to decrease their expenditure and to increase their total income. One of the best marketing techniques which come non-paid and has been proven by successful online businesses to boost the overall business performance is the SEO (Search Engine Optimization). However, many business enterprises tend to focus much on the SEO techniques rather than making their website user-friendly and most importantly Google-friendly. You can have the most effective SEO technique employed to promote your content and social media marketing, but still if your website is not Google-friendly, you cannot expect the desired results. Here are some simple and useful tips to make a Google-friendly website:
Optimize the URL Structure
Many a time, the CMS platforms deliver the structure of the URL which tends to be filled with irrelevant characters and unnecessary parameters. The structure of the URL is extremely important to signify the credibility and authenticity of your website. Therefore, to ensure that you have a Google-friendly website, you must optimize the overall structure of the URL of your website.
Optimize the Page Speed Performance
An important aspect of the website’s ranking as per the Google’s ranking algorithm is the speed with which the page of the website loads on the user’s screen. Therefore, the website owners must also optimize the page speed of their website to ensure a Google-friendly website. You can test the page speed of your website by using the Google’s free tool available on the link: https://developers.google.com/speed/pagespeed/insights/ and can follow their step-by-step recommendations to make a Google-friendly website.
Optimize the Internal Link
Any web page’s Google ranking is powered by the PageRank. The more PageRank a particular website or webpage has, there are enhanced chances that the particular website will return in the search results of the Google. The web pages usually tend to pass the PageRank to their internal linking of the pages known as PageRank filtration. The number of PageRank that passes from one page to another it is linked with tends to shrink with the additional of each link. To optimize the internal link to the website, the users or the website developers can audit their internal link architecture to ensure that they are not linking their website to the irrelevant and unimportant additional links. They can even maximize their PageRank filtration to ensure the optimization of the internal links to the website.
Try to Evade the Spider Traps
Most of the website nowadays enables the pop-ups like images, texts, printable versions of the webpage and much more. They do not even provide a link back to the website. This tends to cause a problem with the search engines as it tends to trap them in the constant pop-ups without the possibility to navigate any other content on the website. In addition to this, the search engines will return the pop-up pages in the result of the search engine which might offer the customers with a poor experience on the click-through of the pop-ups. If you wish to make a Google-friendly website, you can block the pop-up windows in the robots.txt file. You can even include a tag named as a no-follow tag in the HTML codes of the pop-ups.
Optimize the Schema Mark-Up
Google, Yahoo and Bing in 2011 collaborated to make a new HTML code that would enable them better in understanding the web pages and the overall Web. This mark-up has been called as the Schema.org. There are different kinds of schemas that you can implement on your website to make a Google-friendly website. This will help you to optimize the search engine and thus the search engines would start recognizing the products, content and services provided by your website.
As the search engines tend to have more semantic approach towards the Web and the websites, it is imperative for you to get the Schema.org mark-up enabled and optimized on your website. To enable the same, you can audit the HTML code of the website to ensure that there is the presence of the Schema.org mark-up wherever necessary. You can even make use of a tool named as Google’s schema validator to ensure the same and to make your website a Google-friendly website.
Optimize the User Experience
The more ease of use provided to the users by your website, the more Google-friendly website it is. Google has introduced the user experience as a parameter to judge the efficiency of any website in its Panda algorithm filter. It is, therefore, important to give utmost importance to the users who visit your website to enhance their overall experience. You can use the website’s analytics to determine if there are any user-experience related issues in the website and resolve the same to optimize the overall user experience.
Wish to make your website a Google-friendly website? learn some helpful tips to achieve the same.