SSL is an acronym for Secure Socket Layers. It is a type of security that helps to encrypt information that is sent over the internet, to make sure that only a secured server and your browser can decipher the information. The advantages and disadvantages of SSL are discussed below.
Advantages of SSL
SSL has a number of advantages as websites as explained below.
Google and SEO:
Everybody wants to have a lot of visitors on their website. Furthermore, they want any search that is related to what is obtainable on their website, to have a link to that page on the first page of the search engine. Google is the most popular search engine in the world. For your website to rank high on Google, it has to be optimized for search engines. Many other search engines also follow the same search engine optimization rules that Google uses. A major consideration for your website to rank high in Google, and by implication a lot of search engines, is by using SSL certificate. Google want people who use their search engine to assess only secure sites and SSL certificate shows that the site is more secured. The SSL certificate is therefore used as a signal for ranking.
With SSL the integrity of the data moving to and fro your site is guaranteed. When you are using a site that does not have SSL certificate, it is possible for the data going to and fro the web server to be intercepted. Furthermore, such data can also be changed. With the use of SSL certificate, however, the risk reduces considerably.
With the increasing rate of Internet fraud and negative activities on the Internet, people need a sort of guarantee on any site they visit. They want to be sure that the website is actually what it claims to be and the owners of the website are who they claim to be. When you have SSL certificate, it gives this type of guarantee to the visitor. Ensuring your server has SSL certificate is, therefore, very important. Internet users are constantly been discouraged from using their credit cards on or doing business with websites that do not have SSL certificate. You will be losing some of your customers if you do not have SSL certificate installed on your server.
Most web browsers have been designed to notify users when they are using a website with SSL and when they are not. A website with SSL certificate will show a green color on the address bar, while those that do not have SSL certificate will have a red color or not color. Based on this, a customer knows to trust websites where he sees the green color on the address bar more than those without the green color. There are also web browsers that give warning when an individual is about to visit a website without or with expired SSL certificate, and in some cases, out rightly deny access to some website that do not have SSL certificate. Customers will be sure to appreciate you more, when they know you are conscious about their security and you are making effort to keep them secured.
Disadvantages of SSL
There are also some disadvantages to using SSL as explained below.
With the initial implementation of SSL, SSL was targeted towards applications that were based on the web. Despite the many improvements in making it easier to get an SSL certificate, setting up the certificate can sometimes be very difficult. In some instances, you might have to purchase extra modules from software vendors or completely change the software of your organization. Irrespective of how difficult, however, everything that is related to the Internet or requires a web browser to assess is expected to have SSL certificate.
You might also encounter some challenges if the system for proxy caching that was set up on the server for your website is complex. Content that is encrypted will not be cached. To solve this problem, you will need to get a server that will take care of the encryption, prior to getting to the server that will cache it. This will cost you some more money. It however helps to make sure the data of your visitors are encrypted when they are using your website.
A major problem on your website that could confuse your customer is the mixed mode. This problem arises when the implementation of your SSL is not properly set up. The implication of this is that some files on your website will be served through the HTTPS, but others will still be served through HTTP. Visitors will receive a message warning them that it is only some of their data that is protected, while others are not protected. The confusion will subsequently lead to some of your visitors closing your website and looking for other alternatives where they can be sure all of their data is being encrypted. This could be bad for your business.
Even though there is the possibility of acquiring a free SSL certificate for your website, it is not recommended due to many disadvantages it has. It is generally less secure than the paid SSL and it will still be possible for the data to be intercepted. When you want to go for a paid option, you will have to pay for it. The prices differ depending on the certificate type you intend to buy. When you consider what you stand to gain when you have the certificate, you should be convinced that the investment will be worth it. This is why a lot of websites today have a paid SSL certificate as opposed to getting a free one or none at all.
Generally, there are a number of advantages and disadvantages to having SSL certificate on a website. The advantages are very important and fortunately, there are ways to overcome the disadvantages. Websites owners therefore have a lot of gain from buying and properly implementing their SSL certificate. To know who offer best SSL, you checkout HostUCan.