In order to be successful in terms of SEO (Search Engine Optimization), you need to be able to build good links to your website’s content. Link Building is not an easy task and it takes time as well as patience to do it. Other than making sure that you have the best content on your website, there are other ways to do it. One of such important ways is by building a successful outreach.
What is outreach?
You must have heard of PR (Public Relations). Outreach is just like PR; the only difference is that this one happens online. Outreach is all about reaching out to other bloggers or webmasters and creating an online community of your own. You do this by connecting with the leading bloggers and the people who have had a major influence in your genre. Successful outreach means building long-lasting relationships with the most influential people and exposing your content to them. This helps you out eventually by giving you many positive backlinks.
Basically, there are five types of outreach-
Email has been the most popular type of method so far when it comes to outreach. Bloggers reach out to other bloggers by sending a simple email and take the communication forward from there. The most difficult fact about email outreach is that even when you are sending hundreds of email, there is no guarantee that you will get a response to each email. Only a handful of emails will be able to catch the eyes of a big-time blogger. Try to make your emails as eye-catching and interesting as possible. Open up with a personal line and try to keep the whole email as personal as possible.
Commenting on Blogs:
Leaving a comment on a blog or a particular post is a more reliable way to get noticed. Every blogger checks out the comments left on his blog posts every once in a while and you can use this to your advantage. By leaving an interesting and relevant comment, you will be able to get your name and your brand recognized. If you use this strategy along with sending out emails, you may just be able to get the attention of the blogger and get him to reply to your emails.
Social Media Platforms:
Social Media Platforms like Twitter and Facebook are other great options to get the attention of other bloggers. You can start out by introducing yourself and starting a chat. You can choose to start out by telling the bloggers how much you admire them and how much you have learned from them. This way, they will be compelled to check out your social media profile and get to know about your products or brand. This is a simple but effective method of building a successful outreach and building a good relation.
The postal system may have become obsolete with so many options to communicate anyone from around the world, but you simply cannot deny that this method cannot be ruled out completely. An email can be ignored or it can get lost in the spam folder but a traditional mail will definitely reach the person you sent it to, given that you have the right address. You can choose to send anything you like, something that catches the attention you want and also makes the blogger realize how much you admire them. This is your chance to get creative and give a good start to your relationship.
This one applies only when you are able to get a fair amount of attention. When this has happened, it is time to approach the bloggers and ask them if you could write a guest post for their website. There are many advantages of guest posting- your name gets shown up on a reputable website; you get to include backlinks to your website, which in turn leads to a greater amount of traffic. If you give out interesting and viral content, your relationship with the blogger will only get stronger and they may ask you to write more guest posts in the future. Other than that, you name will be known much better among the group of bloggers from your genre.
What are some lesser known secrets of successful outreach?
When you are aiming at creating building the best links to your website and reaching out to the best bloggers in your field, you need to know the following secrets that will help you a lot-
- Make sure that you have done proper research before you start reaching out to random bloggers. Instead of contacting every single blogger (which will be a total waste of your time), focus on your competitors.
- You can find the leading competitors in your niche by running a backlink check on your competitors’ websites. There are many tools available to do this like Open Site Explorer and once you run the test, you will be able to check out the website’s complete link profile.
- Make a list of all the bloggers you want to reach out and keep track of the names you have already contacted and those who are yet to be contacted. Keep a record of the emails that were most successful in getting a response and those who were not successful.
- The emails that you send out must include the following details- what you are offering, your proposal, call to action and the value of the prospect. Apart from these basic requirements, you can tweak the emails as and when you like but make sure that these details are mentioned.
Link building is not an easy task and it is going to take a lot of time to build successful backlinks to your website. But if you plan out strategically and stay focused at all times, slowly and steadily you will be able to create a good online presence and a good reputation for your brand. Initially, you may not achieve the kind of success you were hoping for but keep going and you will be these eventually.