As a blogger, you’ve probably have heard how paramount a blog can be as a marketing tool. It helps improve your rankings in search engine results page; it lets you have substance to promote in social media; and it gives you pages to put valuable calls-to-action that can generate inbound leads.
However, what you might don’t know is that you should first make your content attractive to visitors’ attention. It is true that anyone can write a blog post, but a successful blogger will also focus more on the invisibility and creativity of a blog post he creates. Now, let’s unpack some tips to show you how you can develop a killer blog post.
First and foremost, understand the needs of your audience.
If you want to get success in the blogging world, or even make money with your blog site, you’d better have a clear understanding of your target audience before you start writing. What do they really care about? What content will resonate with them? This is where creating your buyer personas comes in handy.
For instance, if your target audience are millennials who are looking for an effective way to start their online business, a common blog post with information about getting started in social media probably holds no appeal to them—most of them already have that down. To separate you from general bloggers, you need to consider giving them some real stuff, such as how to make their approach to social media more business-savvy and networking-focused.
Secondly, write a captivating introduction
If you want to make your introduction appealing enough to your readers, who are essentially a group of relative strangers to you, you need to let them quickly get what the blog post is about in a concise way. Generally, a captivating introduction is composed of three key components:
- Grab the reader’s attention.
- Present the reason for the post’s existence.
- Explain how the post will help address the problem that brought your reader to it.
Thirdly, organize your content.
A blog post can carry an overwhelming amount of information. This, in other words, means that the blog post comes in great length. In order to release readers from worrying about the length or amount of content, presenting your content in a well-organized way is recommended and effective. There are many ways to have a blog post organized, such as lists, sections, and tips. Here are several practical tips you can follow:
- Use bullet points and lists;
- Short paragraphs are ideal;
- Find your ideal total length based on the industry, style, quality and purpose.
Fourthly, keep your content relevant and quality.
Writing content is undoubtedly the most significant step throughout the creation of a killer blog post.
Instead of using some advanced language syntax or hard-to-understand examples, it is more advisable to keep the content simple. Making your blog post easy to read is useful for precisely delivering the information you want your readers to know. Additionally, easy to read content also makes it easier to shift through.
Another rule you should keep in mind is avoiding using too much passive voice in the blog post. It is not about grammatically correct sentences, it is indicating the unprofessional content.
Fifthly, edit your post, and fix your formatting.
You think you have done all this right after writing the content. But you’re not, seriously. The editing process is also vital to the success of your blog post, so you’d better pay enough attention to it. Ask a grammar-conscious coworker to copy, edit and proofread your post before you click on the “Publish” button!
Don’t forget to take advantage of consistent header and sub-headers to break up large blocks of text if you want your blog post to be visually appealing.
Also, maintaining a similar and defined border on the screenshots can make it easier to read while looking more professional.
You’re required to add several specific, public-facing tags to your blog post before publishing it. This is a good way for readers to find out more similar content in the same category on the same blog site. However, things may go contrary to your wishes when you add a laundry list of keywords to a blog post. To avoid that, you need a tagging strategy: pick 10-20 tags that can cover all the main topics on your blog and stick to them.
Sixthly, insert a call-to-action (CTA) at the end.
A call-to-action can be used for many purposes, such as downloading an ebook, subscribing to your blog, reading a related article, etc. It is not only an effective method for marketers to generate a lead, it is also a valuable resources for readers to access to more similar content they’re just finished reading.
Last but not least, optimize your blog post for search engines.
Search engine optimization (SEO) is of great importance to your blog site. Appearing in the first search engine results pages means that your blog site will be rewarded with higher positioning and organic traffic. But what you can and should look for in terms of blog SEO? Here is a little reminder:
Meta descriptions usually appear under your page title on SERPs. They offer searchers a brief summary of your blog post before clicking into it. A meta description often starts with a verb, for example, “Discover”, “Learn” and “Read”, and length will maintain between 150 to 160 characters. Despite the fact that meta descriptions are no longer the key factors to Google’s keyword ranking algorithm, they remain a good method to give searchers a snapshot of your blog post and help improve your CTR from search.
With mobile devices becoming the main channel people search online, having a mobile optimized blog site mobile seems like an obvious choice nowadays. In addition to giving your website’s visitors the best possible reading experience, optimizing for mobile is helpful for scoring your blog site some SEO points.
Adding Relevant Links
Likewise, the value of relevant links should not be underestimated or even ignored. They are useful in helping readers quickly find more content on your blog site, while contributing to optimization of the site. Every link you add in your blog post can be crawled by search engines. In other words, you’re letting Google know the most important posts on your blog site.
Have you mastered the above tips to write a killer blog post？Don’t be discouraged even if you don’t. Like anything, practice makes perfect. When you start writing, keep learning from your practices and you’ll finally get success in your blog site.