Having a website is essential for any kind of business nowadays. Moreover, website should directly represent what your business is all about. It is essential that your website tells all about your business as soon as a visitor lands on the homepage. If not a specific strategy needs to be followed to improve your website design. In this discussion, several web design tips and tricks are described. A business website (or website from any niche) needs to communicate everything with the audience to let them know what and why your business does. If you are not getting enough clients and having a business website with high bounce rate, it is much possible that you are possibly missing some essential and key elements on the website. Your business can face nothing bad than its own website drawing its own possible clients / customers away.
High bounce rate is clear indication that there are serious designing glitches in your website design. It is a clear indication that your website is not delivering the right message to the clients, the message is not clear enough or it might have been delivering some message that is not relevant to your business activities. Here are some useful web design tips and tricks.
Top web design tips and tricks
Don’t just start designing your website. Make sure that your website is providing all that your visitor needs to know about the business. All you need to do is to understand and embed your visitor’s journey from the first time they visit the homepage until they become your customer of yours. You need to decide everything before the development begins, such as pages, various contents, offers to provide the visitors, etc. Understanding all this information would help you to design a website that will improve your sales as well. Always remember that developing website is just another step and not the final step. The process should be all about satisfying customer needs in particular order. Context is very much involved in this process. Understand how your current customers are converted into clients from visitors since it would help a lot.
Remove detractive elements:
There are many unknown elements on your website that might possible detract your possible clients from being your business value and ultimately the message you are trying to convey through your website. Of course, no one wants a website that is still using flash..! Wake up gentlemen it is 2016 already. Your website should avoid complicated animations so that it does not look messy or slow. If your website currently has audience that has attention span of 8 seconds only, you should never give them a reason to visit competitive websites that fall under same niche as yours. Moreover, there are a very few browsers left that support old-school flash applications.
Always remember that any animation or media used on your website should be relevant to your main content. Jargon is another element that you can avoid while developing the website. It will only make your visitors roll their eyes and mean nothing to them.
Use of social media widgets:
Social media widgets on your website would make it easy for your visitors and audience to follow your various social media accounts. Moreover, it also allows them to share your content over their social media pages. These widgets can be used on almost every page on your website. Every page means homepage, landing pages, articles, blogs, email marketing, etc. More engaging your website is the better.
Make your visitors take action:
After landing on your website, make your visitors know what they can do next there. Without proper guidance through the website, visitors will never know what actions they can take or what pages they can view. One should never afraid to tell your customers to do something. It is called implementing call to action. Some example are asking visitors to click a certain link for extended information, requesting to download them sample of their service, requesting them with assessment, making them watch videos, links for pricing are some examples of call to actions. These are also the examples of various actions that can be taken by your visitors or audience while on the website.
Be careful while picking images:
It is certain that you want to deliver a specific message through your website. It is also possible that not every image is going to fit with that message. Avoid using stock photos and try something unique and relevant. Stock photos are cheesy and do not reflect your business and people related to it properly. Using actual image of your office and employees is recommended. Show these people working on their daily positions or simply show them talking on the phone.
Good browsing experience should be delivered through your website. Navigation is a key factor while developing a website. Stickiness factor should be identified clearly. Stickiness is the level at which your audience remains engaged with the content provided on you website. If you business website is providing nothing relevant to your services, your business cannot face anymore worse. Your website should serve as a source at which, the visitors can find everything they are looking for. Never give an opportunity to your visitors to use site map.
Let them scroll through:
Don’t worry if your homepage is too long or any of your website pages seems longer. Try to include important and key sections at homepage. Don’t follow the traditional rules of webpage length. Modern visitors do not like 1200 x 800 pages much indeed. Following are some of the essential elements that one must have on homepage:
- Proposition of your business values
- Quick overview about your services and products
- Short intro about your business
- Testimonials or proofs if you think they are necessary.
- Case studies relevant to your work field
We hope that these web design tips and tricks are enough to understand how one can build a good layout for their online business website.