long tail keywords examples
SEO

Why Choose Long Tail Keywords For Your Website?

Have you recently been looking up long tail keywords examples to boost the conversions for your website? The World Wide Web has become far more competitive than what we may have imagined it a decade ago. Every brand is hedonistically targeting the larger audience which is available for them because of the absence of geographical trepidations that otherwise hindered the success of brick and mortar stores.

At a time like this, it is important to gain the attention of your audience by using keywords that will not only help in making you visible on the internet but also in increasing the conversions on your website. If you need long tail keywords examples, you may want to check free tools offered by Google or other brands that can help you get the long tail keywords for your brand.

A Better Connection with Your Customers

 

Long tail keywords may need some getting used to especially if you have been playing along the lines of short tail keywords for most of your website’s lifetime. But the one thing that helps websites using long tail keywords is that they are closer to the requirements of their users. Consumers usually begin a detailed search when they have decided to make a purchase. While generic searches like holidays or artists can lead to a whole realm of websites which may find some kind of a connection to the keyword, more specific searches like backpacker’s trip to Thailand or best music artist in Tokyo will lead to refined searches that are more substantial.

Using such long tail keywords in your website will bring you closer to the users you want to target. These are the users who stand a higher chance of conversion. The fact is that when we begin our search for a product or service, we may start with simpler keywords or very basic ones which lead us to generic results. But once we go through different websites and their offerings, we start becoming sure of what we need, and that is when we start using long tail keywords in our search engine to show us specific results. If you had to target such customers then long tail keywords can be very helpful in establishing a connection with your customers.

Better ROI

While the shorter keywords may give you a good ranking, your conversions may be lower than expected in comparison to the number of people who visit your website. On the other hand, long-tail keywords may bring a comparatively smaller number of visitors but your Return on Investment will be higher with these visitors because they are specifically looking for the products or services you are offering.

Visitors who reach your website after searching long tail keywords are speculated to be closer to the point of purchase than those who use the generic, and shorter keywords. It will help you stay competitive in the market without having to grapple in the race of short-tail keywords. The long tail keywords may pull in less traffic but they bring visitors who are more likely to invest their time and money in what you have to offer through your website.

Your Website Can Rank Well

It is easier to rank higher for long tail keywords than what you may hope for shorter keywords. Given the fact that there are a huge number of brands that may be using the generic keywords or shorter keywords, it is difficult to stay buoyant in such situations. Visibility and your presence on the internet may not be as easy with shorter keywords all the time, unless you have a lot of money to spend and a lot of time to keep your website’s SEO highly competitive. On the other hand, long tail keywords attract a smaller population of internet users, but these are the ones who are actually interested in your services and they are most likely to proceed to a conversion. By focusing on the long tail keywords for site ranking, you may be able to easily wade past competition and emerge on higher rankings.

Lower Costs

Another benefit of using long tail keywords is that it will be more cost-effective for you to run paid searches using long tail keywords because of the diminished rate of competition. When there are fewer people paying for a particular keyword, the cost of that keyword is comparatively lower. This is why long tail keywords cost less than short tail keywords.

So not only do you get a chance to rank better in organic searches, you will also be able to reduce advertisement costs by paying lesser for long tail keywords.

Long Tail Keywords Examples That Help You Stay Competitive

When I started looking for a dining table my search was simple and all I started with was the search words ‘dining tables’ but as I looked into different websites identifying the different wood varieties and the upholsteries on the chair I gradually found my choices to be more refined, and since I am yet to buy one, my search is now more specific like ‘7 piece rustic dining set’ and I have been able to find some new websites that have what I am looking for, and I am probably going to buy the dining set from one of these websites that I was led to with the help of my detailed long tail keyword search.

This is one of the long tail keywords examples that also gives you an insight on the mind set of your users when they visit your website after searching a long tail or a short tail keyword. Remember that your long tail keyword should be closely based around the mission of your website so that you will be able to gain a better quality of visitors who reach your website because they are genuinely interested in it.

Conclusion

While short tail and long tail keywords have their own impacts on the success of a website, for brands who aim at higher ROI and quality visitors, long tail keywords can help you reach your goals more easily.

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