Description: In this article, we will be discussing about the importance of domain name and the role it plays in achieving a sea of traffic and sales for the businesses.
Are you wondering how important is a domain name for business? Undeniably, domain names are the heart and soul of a website. Without a domain, the website cannot go live. A user has to enter the domain name to land on the website. It is crucial for a website owner to pick the domain name that matches with their industry and the products they sell. Many people just by looking at the domain name will click on the website. Having the domain names embedded with the keywords of the business, will help your business website to take a first place in the search engine results page when an audience searches for the products similar to that you are offering.
Ideally, the domain name is very important, since the internet addressing scheme will not work without it. Every system that is connected to the internet has an internet protocol (IP) address. It is an uphill task for the people to remember the IP address of a website every time when they want to visit it. So, computer experts have created a domain name that is assigned to each IP address. This short and crisp domain name makes a lot of difference for the people doing business in the web world. The domain name that is relevant to the business will pull the customers to the site whereas the domain name that is irrelevant will bounce back the customers. The success and mars of an online business totally relies on the domain name. This domain name creates a unique identity for a website in the digital world. Every customer can identify you with that name. It helps you to boost the brand image of your business in the online world. Examples of domain name extensions include .com, .net, .org, .edu, .mil, etc.
How important is a domain name for the business
Adds credibility to a business:
When a company has its own domain name, then clients start thinking the business to be credible and reliable. In fact, this compels many customers to buy products and avail services from it. Basically, to own a domain name, you have to find a domain registrar company and pick the right domain that perfectly matches your business. You can find domain names for free, but this does not pull the customers at the same rate that a domain name ending up with .com will pull. It is vital for the companies to pick the right domain name that helps them to gain a sea of traffic to their website and thereby sales. Just imagine, if you are not taking time to select the right domain name for your website, then how customers would think that you would provide superior quality services and products. So, think wisely, pick a perfect domain name and gain a huge traffic to your website.
Show you as a forward thinking business:
The websites that have a right domain name that is appropriate to their business will make the clientele think them to be a part of the digital revolution. In fact, this totally indicates that you are staying abreast with the latest technologies. In fact, having a domain name, will help you to stand out from your competitors.
Gives high mobility:
If you own a domain name, then you can host the same domain name on your own server by switching it from the shared server. However, if you do not a domain name, then you are supposed to take a new domain name and taking a new one will ruin your entire brand image that you have created in the digital world so far.
Pick the right domain name to garner the attention of clients:
If you pick the domain name that is relevant to your business, then you would end up getting customers who are looking for your products exclusively. To be precise, it helps you to grab the attention of potential clients to your website. For instance, if you are selling shoes, then you can pick a domain name with abshoes.com. So, your website will appear when the audience enters shoes on the search tab. In fact, your website appears whenever a person searches for shoe information on the internet. The audience visiting your site, if falls in love with your collection, makes a purchase. This helps you to boost your sales and thereby brand reputation without shelling out a single penny for marketing.
Boost brand reputation:
Unarguably, domain name helps to boost the brand image in the market place. And, if the company and domain name are the same, then it would be easy for the audience to remember your domain name and visit your website again and again. Most importantly, it is easy for you to gain new customers while retaining the reprising ones, when the old customers will spread a word about your brand to the new one. This is a free publicity for your brand.
Boost search engine ranking:
Picking the right domain name have a huge impact on search engine ranking and search engine marketing. Many companies today are choosing the domain name that has their target keyword to make their website appear on the first page of renowned search engine results such as Google, Bing, Yahoo, etc. In fact, this helps people to gain potential traffic and customers for their business. Moreover, having a keyword relevant to your products will boost the click through rates. Basically, embedding the keywords that are mostly searched by the audience when searching for the products similar to yours will affect the search engine ranking. It is crucial for you to embed the keywords that appear on the first page of search engines. The domain name you choose should be relevant to your business and business name.
Helps you advertise:
The domain, not just helps you to have a professional email address, but also helps you to promote it. For instance, you can add this domain name on your business cards, leaflets, brochures and other places. The domain name listed in these places will let the customers to learn about your products and services offered in their free time. A user when searches for the product, he/she may end up with thousands of results. Instead of going through all the results, they pick the sites that have the keywords they are looking for.
Overall, domain names help businesses to gain huge traffic, sales, and brand image.